THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Basis of positive subject motivation as one of conditions of society modernization

2013. 2, pp. 173-182

Gainutdinova Ekaterina V.  - Ph.D. (Philosophy), Associate Professor, Astrakhan State Technical University, 16 Tatishchev st., Astrakhan, 414025, Russia,,

The research objective consists in analysing the basis of positive motivation of the subject as, speaking about modernization, it is necessary to determine the concept "quality", and also to define and investigate positive conditions for this quality achievement . The positive motivation, in fact, represents motivational balance which consists in settling and doing possible the coexistence of different views not by the principle of mutual exclusion of positions, and harmonious dialogue for the public wealth: combination of natural- biological and valuable.

Key words: motivation,positive motivation,external motivation,internal motivation,motivational balance,requirement,desire,consciousness,primary requirement,secondary requirement