THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Socio-philosophical background of the institutionalization of public relations in the early twentieth century

2015. №2, pp. 299-304

Verezgova Irina V. - Ph.D. (Philisophy), Associate Professor, Moscow State Institute of Radio Engineering, Electronics and Automation, 78 Vernadskiy ave., Moscow, 119454, Russian Federation, viv-vera@mail.ru

The article is devoted to the analysis of the conditions of institutionalization of public relations in the early twentieth century. There have been changes in the social sphere of society, caused by maxrecursion and led to the necessity of professional isolation efforts to achieve social cohesion. Analyzed various social and philosophical approaches to the study of society and public opinion.

Key words: связи с общественностью, общество, толпа, общественное мнение, манипулирование, стереотипы, масс-медиа, public relations, community, crowd, public opinion, manipulation, stereotypes, media

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