THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Virtual enterprise culture

2015. №2, pp. 230-236

Berezhnov Gennadiy V. - D.Sc. (Economics), Professor, Astrakhan State University, 20a Tatishchev st., Astrakhan, 414056, Russian Federation,

Virtual culture is those informal cultures. It is characterized mainly by the horizontal direction communication between employees, to manage and control can be interchanged, and the strategy is not strictly linked to the long-term. Virtual culture is revealed in the new organizational forms of business and aims to create organizational knowledge and creative development is not only self-organizing, and self-replicating samovozobnovlyayuschih and organizational structures. The article presents a study on the current development of the company from the standpoint of formation and use of the potential of culture.

Key words: виртуальная культура, самодостаточность, сеть, фракталы, самоорганизованные структуры, креативные сети, электронные бизнес-модели, глобальный электронный рынок, virtual culture, self-sufficiency, net , fractals , self-organized structures , creative networks , electronic business models , the global electronic marketplace