THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Political propaganda: complex method of influence analysis

2007. №3, pp. 37-43

Shcherbal S.S. - 

Multi-level complex method of propaganda analysis is offered by the author: it includes the carrying out of historical researches, the study of propaganda messages and mass-media, evaluation of auditorium reaction, critical study of all propaganda action (campaign). From one side, the given schema makes difficulties to study propaganda, therefore its result can be unknown for a long time. From the other side, such "dialectic" approach gives the possibility for analysts to classify the applied technologies, to fix the reaction of auditorium in communication process, to determine the role and level of mass-media influence.