THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

SEXTREME LEISURE: SOCIAL AND AXIOLOGICAL ANALYSIS

2019. №1, pp. 124-131

Bocharnikova Irina S. - Ph.D. (Sociology), Associate Professor, Astrakhan State University, 20Р° Tatischev St., Astrakhan, 414056, Russian Federation, omcnk@list.ru

The standards of a consumer society have reached all the spheres of a modern person’s life. The development and widespread of the industrial revolution influence allowed a person to devote more time to himself, which led to the very expected accelerated growth of the leisure market. This new global market, bringing billions of dollars, forms and supports the economies of countries that rely on the entertainment industry. The comprehensive nature of the new age has created a new society on a global scale and regulated trends with global information channels forming them. Internet with its huge potential both in development and in the introduction of new ways of spending time has been added to the standard set of modern leisure and entertainment, such as cinema, shows, sports championships, music festivals, discos, golf, night clubs. It is worth to note that all of the above should be accompined with specific types of leisure activities, such as gambling, sex tourism and psychotropic entertainment. As it was mentioned above, some regions of the planet have the reputation of the capitals of various spheres of leisure, such as Thailand or the island of Macau in China. Nowadays researchers conciders sport leisure as a part of entertainment industry and associate it with such values as rest, recuperation, entertainment, and the creation of a healthy and strong body, which in turn refers to signs of elitism. This is where new life forms are created, with its ever-growing audience looking for new sensations in extreme sports and leisure activities. The market instantly reacts to the emergence of new currents, which leads to the creation of all new technical devices that allow one to overcome legal states and restore oneself to a conqueror of unreachable peaks.

Key words: современный досуг, ценности современного общества, экстрим, экстремальные виды досуга, территориальные особенности экстремального досуга, субкультура, самоидентичность, modern leisure, values of modern society, extreme, extreme types of leisure, territorial features of extreme leisure, subculture, self-identity

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