Since the end of last century the problem of Alien becoming more acute, as the Alien rapidly moves from the outer circle of our being to the innercircle. Elements of vestimentary culture of Alienacquire new meaning, become markers of otherness, strangeness. The most vivid marker in the modern era becomes, ironically, the hijab. If before, the hijab was a symbol of backwardness, religious oppression, low status and violence against women, at the present time it is not only the object of a significant and highly controversial discourse, but alsoеруpretext to the political provocations and legal conflicts. Hijab at the moment is becoming quite a complex character, burdened with many semantic loadings. The article identifies the following characteristics of hijab: religious affiliation, affectively gender, the search for a compromise, a status, a new social reference points, a marker of strangeness and analyzed their main features. Our assumptions were supported by results of the sociological survey of the youth of the Astrakhan State University ( sample size of 100 people) and in-depth interviews. As a result of our research, we came to the conclusion that the symbolism of the hijab as a marker becomes ambivalent. From the position of non-Muslim society, it becomes a symbol of strangeness, with the position of Muslim women - a symbol of a new status and a new understanding of society.
