Conduct policy at the present market of entrans of higher educational institutions: specificity, criteria for positioning, effective tools of research

Annotation

The article analyses the behavior of the policy at the present market of entrants of higher educational institutions: specificity, criteria for positioning, effective tools of research of the city of Astrakhan in 2016.

Keywords

• политика поведения на рынке абитуриентов высших образовательных учреждений
• бюджетное место
• маркетинг образовательных услуг
• потенциал эффекта карьерного и личностного роста абитуриента
• marketing of educational services
• the policy of market behavior of entrants of higher education institutions
• budget place
• the potential effect of the entrants career and personal growth
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