Activity of political parties in social networks: regional aspect

Morozova Oksana S.

10.54398/1818510X_2022_3_91

Annotation

Political parties, since their inception as a political institution, have played a crucial role in politics. As noted in both Russian and foreign scientific literature, social networks are becoming more and more important in the modern world. They also come to the fore in the field of politics. Researchers are faced with the question of whether the presence of a party in social media influences the promotion of political participation, as well as how these indicators are interrelated. Various social networks allow political parties and their leaders to attract an audience of supporters, build interaction with them, and expand the reach of the electorate. The indicator of the number of subscribers allows us to judge how many Internet users are ready to constantly monitor the activity of a particular party and update its content. The activity of political parties in social networks can be considered both, in general, at the federal and regional levels. To achieve the objectives of this study, the presence of regional and local branches of political parties in the main social media was analyzed using the example of the Ryazan region.

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