The article discusses the issues of improving physical culture and health activities as important strategic objectives of social policy in solving demographic problems and based on the joint activities of sports organizations, educational organizations, health care systems, families and other social institutions. Social policy activities in the field of solving demographic problems are usually aimed at studying and regulation of processes of population reproduction, maintaining or changing the trend of population dynamics, resettlement of internally displaced persons, improving the quality and standard of living, availability of high quality medical care, providing of social, cultural, educational and other vital services. Social policy is viewed as an organic part of state policy, specific in its goals, objectives and methods of activity: it is social support that becomes today the most significant and popular mechanism for the state's influence on the development of the demographic state in the field of population. The fundamental characteristic of social policy in the regulation of demographic processes is not a direct impact on the dynamics of population reproduction, but an indirect impact through the ideological potential of human capital resources, the implementation of rational social programs (Cross of Nations running event, the Russian Ski Track, the TRP), use of the capabilities of various social institutions, socio-economic potential of the state, etc. In the article, the authors prove the value of physical culture and sports for the population, its lifestyle in improving the demographic state of the country as a whole. The strategy of social policy in the field of physical culture and sports is aimed at timely prevention of diseases, maintaining a high working capacity of the population, preventing offenses, overcoming any bad habits, especially among the younger generation. The listed aspects together contribute to the improvement of demographic processes in the country.
