This article examines the various points of view of domestic and foreign researchers about the place of virtual reality in the space of a modern person. The authors of the article give a generalized description of the concept of "virtual reality". Particular attention is paid to the phenomenon of electronic culture as a virtual form of expression, which in turn contributes to the creation of a single information space. The introduction of electronic culture is reflected in the life of modern society, since it affects the change in values and forms of interaction. The article reveals the problems of the influence of virtual technologies on the psychological state of a person, considers the transformation of the stylistic characteristics of individual thinking and the formation of a new individual consciousness, postclassical hyperconsciousness, and analyzes computer games, which are currently one of the most visual ways of entering virtual reality. A new ASMR technology is considered, which is actively developing in the Internet environment, which does not yet have a scientific basis, but is developing in the environment of network communities. As you can see, the virtual world is improving, becoming more and more popular and attractive for a modern person. At the same time, there is an increasing virtualization of consciousness. Thus, virtual technologies contribute to both the growth of human social activity, providing ample opportunities for self-expression and exchange of experience, and virtualization of consciousness, offering new variations of the attractiveness of the virtual world.
