This article examines the organizational practices of the ruling party “United Russia” in the new conditions set by the current epidemiological situation in the Russian Federation related to the global COVID-19 pandemic. The factors that influenced the operational reorganization of the party structures of “United Russia” and its effective functioning during the period of selfisolation and quarantine restrictions in the Russian Federation in the spring-summer of 2020 and the growth of the party's electoral rating on the eve of the Single voting day on September 13 are analyzed. The key factors that determined this reorganization are the digitalization of party structures, interaction with near-party public associations, civil activists, ensuring communication with civil society, as well as ensuring conditions for the productive work of the party apparatus. Features of introduction of innovations in management of the ruling party allowing to provide recruitment of new functionaries and supporters, creation of personnel party elevators are revealed. In the study, official information resources EP, media materials, data of public and expert surveys, conclusions regarding the productivity model transformation of party structures in voluntary charity, the positive impact of this reorganization on the processes of building the party "United Russia". The study of these organizational practices is significant both for representatives of the academic community and for practicing political strategists and political consultants.
