This scientific article examines the current trend of «smart clothing» as a modern cultural phenomenon. The authors of the article analyze the studied aspect and form the author's classification of «smart clothing» based on numerous examples. Within the framework of this research, the method of sociological research was applied, which allowed to reveal the respondents' attitude to the influence of modern information technologies on the fashion industry. After analyzing the modern phenomenon of «smart clothing», the authors of the study came to the following conclusion. The modern fashion industry is a complex and multi-faceted product of cultural activity that covers almost all spheres of human life, developing at the intersection of bio-nano-information technologies, at the same time it is a single universal communicative and expressive means, reflecting the level of development of media culture, while “smart clothing” can be rightly called both a means and a result of broadcasting the symbolic content of the modern socio-cultural space.
