This article examines the people's diplomacy as part of the democratic mechanism necessary for the development of society. The level of development of people's diplomacy is undoubtedly an indicator of the democracy of the political system of society as a whole. Its effective implementation is designed to humanize international relations, to be an instrument of "soft power" of the state and the people in promoting their interests, strengthening their image and authority abroad. In the context of globalization, people's diplomacy is increasingly becoming a decisive factor in international politics. This phenomenon is especially noticeable in the framework of cross - border cooperation between the two neighboring States-Russia and Kazakhstan.
