The subject of this study is the sexual markers of Other's sexuality, reflected in the Internet space. With a hypothesis that modern Internet search engines create a base for the activity of network users, giving the illusion of anonymity and allowing to ask questions that one usually wouldn't like to ask other people, the authors resort to the analysis of Internet queries, extracting from them the main structural markers that are inherent in the ideas about the sexuality of the Other. The research methodology is based on the idea of a trilateral structure of the image of the Other, which includes food, clothing and sexuality, and the work of M. Foucault, who considers sexuality as manifestations of the concept of Power. The authors actively used semiotic methods of research, which allowed to identify the structure of the image of the Other and analyze it in terms of syntax, semantics and pragmatics. This study revealed six models of otherness. The European Other has absorbed a stereotype about relationships with migrants, which is rooted in the image of a European in the Russian media space. The image of an American Other is connected with incestuous markers. In the case of the Chinese, the line of demonization of the Other, which was observed in the analysis of vestimentary/alimentary markers, continues.
