The article discusses the process of transformation of ethnicidentities in the modern world on the example of Astrakhan multicultural region.Being the "Gate of Eurasia", Astrakhan is historically a crossroads of cultures and religions, where different cultural worlds have gradually formed into one cultural tradition that has a certain resemblance to the cultural values of Russian society, and at the same time possessed its uniqueness. The modern space of cultural diversity is unstable and characterized by a blurred identity. From the one side, globalization processes unify value categories with the help of mass culture, from the otherside, the threat of standardization increases the interest to own ethno-cultural traditional orientations and symbols through which they are positioned. One of the ways of fixing ethno-cultural identity is visual objects in urban space. Reflecting the stages of development of society, cultural signals change, modifying the structure and semantic load of cultural heritage. The processes of globalization violate traditional forms of identity, cast doubt on the identity of peoples, formed within the framework of previous traditions. This is especially acutely felt by representatives of small groups, ethnic, religious minorities and immigrants. The current transformation of habitual forms of identity triggers mechanisms of cultural identity transgression, which was one of the first changes under the influence of external and internal factors. Within the framework of this research, the author was interested in the problem of reflecting the transformation of the "native" identity of the population in the cultural landscape of urban space.
