The article deals with the analysis of the transformation of the discourse of European identity during the second half of the 20th - beginning of the 21st centuries. A search for general patterns of this process can help build appropriate models applicable to the political conditions of the Russian Federation. The situation in the European community was chosen as the empirical material, mainly within the framework of the European Union, currently uniting 28 countries. Since identity, including European one, is not only a construct formed with varying degrees of success, but also an objective reality, acting as a set of characteristics that distinguish Europeans from others in this particular case, this topic is not only a subject of study of academic discourse, but also an important topic forming a real political agenda.
