The article considers identity as a political category determined by a person’s values, his emotional perception of the socio-political reality and rationally motivated interests and needs. The focus of the work is on macropolitical identity, a variation of which is civil-state identity, which is the object of purposeful influence of the state and interest groups, the policy of forming and constructing identity. In the context of the new version of the Strategy of the state national policy of the Russian Federation for the period up to 2025, the concept of all-Russian civil identity and the impact on its formation of the 2014 Crimean events is revealed. An attempt has been made to substantiate the claims of Russia for great power by the corresponding expectations of the population. Crimea is considered in the work as a symbol of the great power of Russia and the basis for the pride of the Russians for historical justice, realized in the return of the peninsula to the Russian state. The reunification of the Crimea with Russia is characterized as a consolidating factor between society and the government, which minimized the demands of citizens in the framework of domestic policy. The author concludes that the Crimean factor has played a significant role in rallying Russians around the values proposed by the authorities.
