The article poses the problem of defining the concept of cultural identity and analyzes its transformations in the context of globalization. It is shown that modern globalization processes make the problem of cultural identity extremely relevant, while in modern scientific literature this concept is not fully clarified and requires in-depth conceptual analysis. To clarify the definition of the concept of cultural identity, a comparative analysis of key modern approaches to the issue of interaction of cultures - multiculturalism, dialogue of cultures, globalism and “globalization” is carried out. It is shown that human awareness of cultural identity is manifested primarily in the interaction with other cultures, in the situation of differences in cultural patterns and value systems. The advantages and disadvantages of the process of cultural globalization for the preservation and development of existing local cultures are revealed. It is shown that the processes of cultural globalization lead to an aggravation of cultural self-awareness and an increase in tension between cultures, since they implicitly assume the existence of dominant and peripheral cultures. The necessity is demonstrated of finding a balance between the universal cultural values of a globalized culture and the preservation of the potential for the development of local cultures, which makes further research into the problem of cultural identity relevant.
