POLARIZATION OF DISCOURSE SPACE (ON THE EXAMPLE OF HASHTAG #RUSSIA IN THE TWITTER SOCIAL NETWORK)

Miroshnichenko Inna V., Ryabchenko Natalya A., Gnedash Anna A.

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This article substantiates the explanatory model of discursive practices of the actualization of the political subjectivity of socio-political actors in the network of public policy. Using the methodology of structural and relational network analysis in the research case of the Russia hashtag on the social network Twitter, the authors reveal empirically fixed signs of various levels of discursive practices of social and political actors and the “role” characteristics of their political subjectivity, performing various functions of “producer,” “consumer” or "Repeater" of political discourse. Structural diversity of network communities in the online space of network public policy acquires clear political and cultural attitudes of specific political actors, which, through discursive practices, form cognitive patterns and models causing emotional and axiological perception of politics and political behavior not only of individual citizens, but also of communities of national scale. The polarization of users of the “#Russia” debating core of the Twitter social platform showed that the discursive practices of institutional design of political reality, which were demonstrated by “opinion leaders” by US Senator James Lankford and the representative office of the Russian international multilingual information television channel “RT” can be broadcast by value-oriented communities - “sensors”, Which, sharing the cognitive models of" opinion leaders ", give the content its own connotations. The main number of users of the Russia hashtag on the social network Twitter refers to individual actors characterized by “non-reflective consumption” of content, whose political preferences and attitudes are unstable and subject to dynamic changes associated with discourse production activities of institutionalized political actors.

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Scientific journal THE CASPIAN REGION

Issue 2019 No. 1 (58)

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