This paper studies euroislamic identity as an ideologically constructed and political motivated phenomenon. Concept “euroislam” served as shorthand label for the interpretation of the “Tatarstan model” at the early beginning Tatar's separatism movement. Euroslamic identity supports local Tatar reformism because it feeds the regional energy of self-affirmation. Political and ideological synthesis of a “euroislam” is an important strategic policy tool for the realization of the “Tatarstan Model”.