Virtual culture is those informal cultures. It is characterized mainly by the horizontal direction communication between employees, to manage and control can be interchanged, and the strategy is not strictly linked to the long-term. Virtual culture is revealed in the new organizational forms of business and aims to create organizational knowledge and creative development is not only self-organizing, and self-replicating samovozobnovlyayuschih and organizational structures. The article presents a study on the current development of the company from the standpoint of formation and use of the potential of culture.
