The «own vs. alien» confrontation in mass media as a formation aspect of the value orientations system in society

Bicharova Mariya M.

Annotation

The article is devoted to study of the concepts «own vs. other» and the related notions «alien» and «different», which can get diametrically opposite sense in different context with positive and negative evaluations. These concepts representation in the mass-media texts can become a definite factor in the formation of the system of value orientations in the modern society.

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