The article is devoted to analysis of problems of information management formation as a new type of social management in the Russian society during transition period of its development. The socio-informational context of the article gives overview of main tendencies of current information processes; determines leading goals, objects and vectors of information management; describes structurally functional modules of activity of press-service of organization (corporation) and an opportunity of use of PR-information for an output on a mass audience of society; generalizes factors and technologies of focused campaign in press for rehabilitation/sanitation of information sphere in the region.
