THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Business cultures in the context of globalization

2014. №4, pp. 66-73

Zakutnov Oleg I. - Ph.D. (History), Associate Professor, Astrakhan State University, 20a Tatishchev st., Astrakhan, 414056, Russian Federation,

In article to be set the task, to consider business culture in the context of globalization. To submit the analysis of business culture on the basis of research of variable characteristics which is carried out by G. Hofstede in the XX century for application in practice of the international marketing. To show the main lines of the Russian business culture and its current state. The globalization gaining strength covers all parties of modern life. Having arisen in economy, it then extended on policy and culture. Globalization in culture continues and supplements economic globalization, but at the same time has essential features. In culture globalization in much bigger degree acts as unification and standardization of business culture.

Key words: деловая культура, глобализация, культура взаимоотношений, менеджмент, мультикультурализм, культура предпринимательства, бизнес, business culture, globalization, culture of relationship, management, multiculturalism, culture of business, business