THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Dependence of the own social advertisement on the other free perception

2013. 3, pp. 246-254

Priorova Irina V.  - D.Sc. (Philology), Associate Professor, Astrakhan State University, 20a Tatishchev st., Astrakhan, 4141056, Russia,, irinapriorova@yandex.ru

Bicharova Mariya M.  - Ph.D. (Philology), Astrakhan State University, 20a Tatishchev st., Astrakhan, 4141056, Russia,, valkirija@inbox.ru

Dudnikova Mariya V.  - graduate student, Astrakhan State University, 20a Tatishchev st., Astrakhan, 4141056, Russia,, edinorog_byka@mail.ru

The specifics of Russian social advertisement is considered in the article. Its done from the position of constellation, which determines the character of freedom and dependence of the other ways of presentation the own mental priorities. Democratization processes affected on Russian mentality varied relationships between informants. Besides traditional values based on moral and ethics dependences another type of relations comes to modern society. Free dependence is not found on moral and ethics principle, but based on self-estimation and self-sufficiency of an individual. For the reanimation of social feelings inflation social advertisement which reveals the main points of tenderness of modern society is used.

Key words: mental orientation,constellation,social mission,adverse publicity,motto,advertisement visualization,shocking images,hypogene images

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