THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Features of the formation of image gymnasia

2013. №3, pp. 165-174

Yakovleva Tatyana N.  - Ph.D. (Sociology), Associate Professor, Astrakhan State University, 20а Tatischev st., Astrakhan, 414056, Russia,, markus2000@

Mushtakova Nina A.  - Ph.D. (Pedagogical Science), Director, Gymnasium № 1, 7a Komsomolskaya Naberezhnaya st., Astrakhan, 414056, Russia,,

The article discusses the concept of the image of an educational institution, especially its formation. The problem of creating an image of educational institutions becomes relevant in the modern world. Educational institutions understand that in a competitive education market needs a positive image of the institution. However, in practice, own mechanisms and methods of its formation and maintenance are not many institutions. The article discussed in detail the reasons for creating an image of an educational institution, its role, the impact on the reputation of the school. The authors provide an analysis of the study shows the image and the approaches and features of its image building on the example of the gymnasium

Key words: image,emotionally charged image,reputation and image of the school,the innovation,the target audience,