THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

TECHNO IDEOLOGY OF MODERN SOCIETY AS A SOCIO-CULTURAL FACTOR IN THE FORMATION OF HUMAN CAUSED

2019. №3, pp. 135-141

Kashkarov Alexey M. - postgraduate student, Astrakhan State University, leshik333@bk.ru

The article deals with the problem of formation of technoideology of modern society, which is a kind of socio-cultural factor and plays an important role in the formation of man-made. At the same time, it is proved that technoideology is a natural result of the development of modern society, since this concept, refracting the actual needs and desires of a new “social organism” through the prism of its own vision, finds a response and opportunities for their implementation. In addition, an attempt is made to prove that the space of modern social reality is such that technogization and virtualization are defined as the essential characteristics of modern society. Man overcoming the boundaries of reality, moves in the virtual technorealism, operates according to its laws, turning into a single global mechanism, in which all are governed by the defined technologies, and also controlled the new technolologies. In conclusion, it is concluded that, in this context, the most important task of modern society is to find ways to the harmonious development of the technosphere with the anthroposphere, where the basic value becomes technoideology, forming a new format of relations that allows humanity to preserve its anthropogenic uniqueness.

Key words: техноидеология, современное общество, идеология, технологизация, виртуализация, виртуальная реальность, технообщество, техночеловек, techno-ideology, society, ideology, tennisace, virtualization, virtual reality, techno-society, techno-people

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