THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Conduct policy at the present market of entrants of higher educational institutions: specificity, criteria for positioning, effective tools of research

2017. №2, pp. 93-98

Mineva O.K. - D.Sc. (Economics), Professor, Astrakhan State University, 20a Tatishchev str., Astrakhan, 414056, Russian Federation, okmineva@rambler.ru

Smirnova D.Sh. - Ph.D. (Economics), Associate Professor, Astrakhan State University, 20a Tatishchev str., Astrakhan, 414056, Russian Federation, dsmirnovad@mail.ru

This article analyzes the behavior of the policy at the present market of entrants of higher educational institutions: specificity, criteria for positioning, effective tools of research of the city of Astrakhan in 2016.

Key words: политика поведения на рынке абитуриентов высших образовательных учреждений, бюджетное место, маркетинг образовательных услуг, потенциал эффекта карьерного и личностного роста абитуриента, marketing of educational services, the policy of market behavior of entrants of higher education institutions, budget place, the potential effect of the entrants career and personal growth

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