THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Social media in the Russian electoral process

2015. №3, pp. 109-115

Gandaloeva Madina T. - postgraduate student, Kuban State University, 149 Stavropolskaja, Krasnodar, 350040, Russian Federation,

The article analyzes the functions of social networks at the different stages of the electoral process. The author conciders that web 2.0 technology has been actively enter into this process (we were considered such networks as: Interactive map of electoral districts of Moscow, all-Russian base of electoral commissions В«WikiuikiВ», В«Map of violationsВ»). This allows: Р°) at the stage of formation of electoral districts social networks help to attract a human resource to their improvement; Р±) election commissions conduct information explanatory activity in social media and by that grows interests and literacy of the population in the sphere of electoral law; РІ) СЃrowdsourcing platforms on which citizens share the remarks on work of the commissions allow to trace violations; Рі) candidates mobilize their voters through those same social networks. The resource potential of such networks allows you to create a platform for interaction primarily between citizens, then the citizens and the government, to develop technologies aimed at mobilizing human potential. They allow an increasing number of citizens to feel a sense of belonging, to feel their importance and influence on the political processes.

Key words: электоральный процесс, сеть электоральной поддержки, выборы, общественный контроль, избиратели, краудсорсинг, избирательные комиссии, стадии избирательного процесса, социальные сети, политическая коммуникация, наблюдатели, функции социальных медиа, артикуляция и интеграция, electoral process, the electoral support network, elections, public control, the voters, crowdsourcing, electoral сommission, stages of the electoral process, social networks, political communication, observers, functions of social networks, articulation and integration