THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

Comics as a reflection of the socio-cultural dynamics in American popular culture

2015. №1, pp. 320-326

Aliev Rastyam T. - post-graduate student, Astrakhan State University, 20a Tatishchev st., Astrakhan, 414056, Russian Fedration, xaaqan@mail.ru

Comics, as a modern phenomenon has passed quite a long way from the usual religious stories in pictures, to superhero blockbuster. Ultimately, he is transformed into a culture-factor in the development of popular culture United States, acquiring features of the "litmus test" of state of American society. Through the prism of analysis of this product, we can observe certain socio-cultural processes occurring at different stages of social development. This article analyzes the comic within the historical retrospective of formation of ideological and cultural values of the American Society of XX century. The author reveals several common steps US history, analyzes the quality content and condition of the comic book in a given period. Based on this study, the author concludes that the comic, as a phenomenon of mass culture, in relation to the social and cultural dynamics of American society need to be considered on two levels: reproductive and reflective; which in turn allows to reassess approaches to understanding this phenomenon.

Key words: комикс, массовая культура, история США, социо-культурная динамика, социо-культурные процессы, рефлексия, Другой, Чужой, идеология, продукты массовой культуры, comics, popular culture, history of the United States, social and cultural dynamics, social and cultural processes, reflection, Other, Alien, ideology, products of mass culture

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