THE CASPIAN REGION:Politics, Economics, Culture

Scientific journal

«Soft» and «clever» force in the modern policy: search of priorities

2015. 1, pp. 102-110

Baranov Nikolay A. - D.Sc. (Political Sciences), Professor, Saint Petersburg State University; Baltic State Technical University "Voenmeh" D. F. Ustinov, 7 Universitetskaya nab., Saint Petersburg ,199034, Russian Fedration; 1 1-ya Krasnoarmeyskaya st., Saint Petersburg, 190005, Russian Fedration,

In the XXI century beginning there was a change of priorities in a world policy: soft force as a preferable variant of influence on other countries and the people began to alternate with the rigid force connected with application of traditional power measures of influence. Such symbiosis has received the name of "clever force», including a wide tooling of foreign policy influence: diplomatic, economic, military, political, legal and cultural which application can be as separate, and in aggregate. The Russian Federation in the policy uses both soft, and rigid force, giving a priority to soft force in the future.

Key words: , , , , , soft force, rigid force, firm force, clever force, Joseph Naj